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Business impact
Product selection is easier and incoming enquiries contain more useful information for the sales team. Customers find the relevant steel category and supply parameters faster. Structured forms reduce follow-up questions for sales. The catalogue can grow without losing clarity.
What the team delivered
We reorganised a technical product range into a task-oriented catalogue, created clear specification paths and built forms that give the sales team better request data.
- Catalogue research
- Information architecture
- B2B interface system
- Website development and launch
Client comment“The catalogue finally speaks the language of the customer’s task, and our sales team receives much more precise enquiries.”